Monday, June 10, 2019

International Marketing Essay Example | Topics and Well Written Essays - 1000 words - 1

International Marketing - Essay ExampleAnother benefit of a grapheme outsourced customer care is the ability to provide flexibility. Outsourcing offers most companies an opportunity to diversify when they decide to break down most of their operations and having both internal and outside(a) ways to operate. Q. 2. The main advantages of licensing as a market place entry strategy according to Cateora, Gilly and Graham (2011) include provision of supplementary profitability with an early footling investment, brand recognition, provision of a way of circumnavigating extra charges, attractive return-on-investment rates and finally low implementation comprises. The main disadvantages of licensing include competition, inadequate participation resulting to overlook of control and the likelihood of loss in returns. Examples of companies that use licensing as their market entry strategy include Disney Consumer Products and Phillips-Van Heusen. Q. 3. According to Keegan (2002), global st rategical partnership concerns participants who breathe autonomous after formation of the association, share profits of the association as well as control over performance of assigned responsibilities and lastly the participants involve in making continued contributions in products, expertise and other key strategic areas. Global strategic partnerships differ from joint venture since entry strategy for a joint venture involves a single target country whereby associates end up dividing the ownership of a newly created business entity. Global strategic partnerships involve collaborative agreements with more than one target country. Part 2 Marketing Plan Ateks mission is to base everything that they do on feel that cannot be surpassed in the industry, manufacture complex medical devices, launch new products with expertise and providing experiences and resources that contain value. This is achieved with one goal in mind, which is to improve in the bone marrow areas important to consu mers. The main marketing objectives for Atek are to help improve the speed of speed-to-market, product performance, and profitability in an atmosphere of high quality. This is achieved by launching millions of devices in the market that are aimed at satisfying each consumers specific needs so as to optimize the manufacturing process. The objectives are also accomplished by providing support that meets the consumers requirements. Ateks short term plan is to be the premier manufacturer and distributor in their market country which is the U.S. According to Wind & Douglas (1974), it would be relatively easier to market a new product to a target audience in the U.S relatively than in other diversified locales if the manufacturing company is U.S. based. This is lick by factors like consumer awareness, target audience and product information. The criteria used in selecting the U.S. as a viable target market for this product was the size of the market. This market has diversity in both cul tural and racial demographics hence making it a suitable market. Access to consumers was vital criteria since upon the manufacture of the devices, availing them to the target consumers with ease would be very important to Atek. Also the way consumers relate to product launches of this kind of nature was very important when selecting the market area. The cost of market reach is weighed against the cost of potential gain and from the past studies and researches done Atek from

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